Keel scans your Leads, Contacts and Accounts, scores their health, finds and merges duplicates, validates emails and phones with a reason — and standardizes fields in one click. It replaces the four separate tools teams usually stitch together.
The point-tools on the marketplace each do one thing. Keel does all of it — and the two things none of them offer.
One score across Leads, Contacts and Accounts — completeness, validity, duplicates and freshness — with a prioritized “fix this first” list. No other Zoho CRM app gives you this view.
Fuzzy matching on email, phone, website and name catches duplicates exact-match tools skip. Keel shows a match-confidence, picks the most complete record as master, and merges only when you approve.
Not a blunt “valid / invalid” that flags real numbers as fake. Every email and phone gets a confidence score and the reason — disposable domain, role account, likely typo (with the fix), or an impossible number.
Phone numbers to E.164, names to proper case, tidy websites, normalized countries — proposed as before → after, applied in bulk, with an audit trail. Not a black box.
The people who feel dirty data first — sales-ops, CRM admins and founders.
Clean records as they're created, or sweep a whole module on demand.
Core engines run inside your CRM. We don't sell or share your records.
A typical data-quality stack is four tools from three vendors — around $78/mo, with no dedupe and no health view. Keel does more, for less.
All plans are per organization (unlimited users), billed by Zoho, monthly or yearly. Enrichment & live deliverability checks are metered credits, arriving in a later release.
No. The core engines — health scoring, duplicate detection, standardization and validation — run inside your Zoho CRM. When metered enrichment ships, only the single field being checked (e.g. one email) is sent to your chosen provider, and that's disclosed in-app.
Those are single-function tools. Keel unifies validation, de-duplication and standardization, adds a data-health dashboard, and returns a confidence score with a reason instead of a blunt pass/fail — so you can trust the result.
Leads, Contacts and Accounts at launch, with more modules on the roadmap.
Flat per-organization — one price covers your whole team. Start on the free plan (health scan + duplicate preview), upgrade when you're ready to merge and clean at scale.
Install the free plan, run a scan, and find out how clean your data really is.
Get it on Zoho Marketplace